Watch for a full story on the Pink Arrow Pride phenomenon and the woman behind it-Teresa Beachum of Lowell, MIchigan. Teresa became involved with the Pink Arrow project seven years ago after she received a phone call from varsity football coach Noel Dean.

“We didn’t know our goals then,” she said, “but we raised $98,000 the first year.”

The project has raised over one million dollars in six years to benefit cancer patients, students and programming at Gilda’s Club.

“Because everyone knows someone with cancer,” said Beachum. “Cancer does not discriminate. It strikes the young, the old, the students and retirees.”