Spring editorial/marketing calendar ready through June
By Emma Palova
EW Emma’s Writings
The full editorial/marketing calendar is on the company site Emma Blogs, LLC on http://emmablogsllc.wordpress.com
The last event in March is the local Lowell Expo on March 28th at the Lowell High School from 9 a.m. to 3 p.m.
The calendar gives you a preview of stories and themes coming from the end of March through June. It is not set in stone, I always make it as flexible and versatile as possible.
It also gives an idea for marketing around the themes relevant to each month. It doesn’t exclude anything.
That’s the beauty of the Internet compared to print media; the speed and the versatility, as well as the turnover of stories. You can make it weekly, monthly, quarterly or annually depending on your blog and business.
I prefer quarterly because it gives enough leeway yet it helps stay on track and up with tasks. The calendar also depends on the frequency of your postings and the format of them.
Overall, it is worth spending time working on it rather than haphazardly writing about anything at hand. The calendar also organizes your overall strategy and thoughts into more manageable segments.
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