Tag Archives: Lowell Expo

Full spring calendar link

Spring editorial/marketing calendar ready through June

By Emma Palova

EW Emma’s Writings

The full editorial/marketing calendar is on the company site Emma Blogs, LLC on http://emmablogsllc.wordpress.com

The last event in March is the local Lowell Expo on March 28th at the Lowell High School from 9 a.m. to 3 p.m.

Lowell Community Expo
Lowell Community Expo

The calendar gives you a preview of stories and themes coming from the end of March through June. It is not set in stone, I always make it as flexible and versatile as possible.

It also gives an idea for marketing around the themes relevant to each month. It doesn’t exclude anything.

That’s the beauty of the Internet compared to print media; the speed and the versatility, as well as the turnover of stories. You can make it weekly, monthly, quarterly or annually depending on your blog and business.

I prefer quarterly because it gives enough leeway yet it helps stay on track and up with tasks. The calendar also depends on the frequency of your postings and the format of them.

Overall, it is worth spending time working on it rather than haphazardly writing about anything at hand. The calendar also organizes your overall strategy and thoughts into more manageable segments.

 

Copyright (c) 2015 Emma Blogs, LLC. All rights reserved.

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100 Posts

My journey to 100 posts

By Emma Palova

EW Emma’s Writings

Lowell-

On Earth Day April 22nd I reached 100th post on the WordPress publishing platform. I didn’t even know about it until the notification that congratulated me. I kind of felt like “When we put the man on the moon.”

How did I get there?

Based on advice from book agents, I set out to have a definite online presence before the publishing of my memoir “Greenwich Meridian where east meets West.”

At first I wanted to have a website done. A computer dude told me that he does not do websites, but recommended a service that does.

But, in the meantime while doing research for the memoir, I came across a WordPress like box for the Hawkins Chamber of Commerce in Texas.

In order to like and comment, I had to have a blog of my own. At first I was frustrated, but today I am thankful.

Emma Palova
Emma Palova

I went into blogging with an open mind, with one class of programming, some design experience from InDesign and Quark Express and 20 years of journalistic print experience.

My first blog post published on January 15th of last year was “Emma Palova biography.”

Just like with anything new there was a steep learning curve in the beginning accompanied by comments:

“Why are you doing this? Let somebody else do it,” said my husband Ludek as he watched me struggle with a post on a Friday afternoon. I wanted to make sure that the posts came out fresh for the weekend for the people to read when they have time.

I am a Taurus, a zodiac sign known for its persistence, determination and sometimes stubbornness.

“I don’t give up easily,” I replied. “Otherwise we would not be here.”

Daily journal keeps track of ideas, tasks
Daily journal keeps track of ideas, tasks

I was referring to our immigration to the USA in 1989 from former Czechoslovakia. I anchored the blog main posts on a mix of stories from the Czech immigration saga and big local stories like Lowell Expo 2014.

Two events further encouraged blogging. First, Writer’s Digest suggested blogging for others to make some revenue. Second, my freelance article on Frozen Creek Floral & Farms was rejected by several publications, while the editors suggested writing for their blogs. Well, I already had my blog EW Emma’s Writings, why would I want to waste my time on courting mainly print publications?

Branching out

So, with Frozen Creek Floral entrepreneurial couple, I branched into the other favorite part of the blog: About local entrepreneurs & artists. This page profiles artists, business people, community members and interesting residents. I received probably the most followers from this section on Entrepreneur Extraordinaire in one day, followed by Of style & substance.

Paul Geer with Ruth Smiley at Frozen Creek Farm.
Paul Geer with Ruth Smiley at Frozen Creek Farm.

If you want to get profiled go to http://emmapalova.com

The content has never been a problem for me. I have a million ideas a day. So, if I can get at least two a day formulated and formatted on the web, I win.

But, I share the problem of most writers and artists; I cannot immediately sit down and write what I was thinking about a minute ago. I loiter around, make more coffee, tea, or even worse I eat. In the best case scenario I head out into the terrain to get some photos. I love photography because it feeds into writing and gives me ideas.

Like Hemingway, I am a morning writer. Whatever I don’t get down on the screen in the morning or early afternoon, it just does not make it anywhere. At least not that day.

As the day gets old, so do my ideas and they change into something else into different energy.

To prevent this procrastination, I started a daily writing journal on Norcom composition books. They’re wide ruled and look like a book. In the movie and scriptwriting industry, these are called dailies or in French Le Quotidien.

On each new page, I make a plan for the day. A typical entry tracks on the left side what I need to write that day, ideas and design tasks. I also put the temperature and a sun or a cloud weather symbol on the left side, and my blood pressure readings ha ha ha.

On the right side: I first make a note if I did yoga, meditated and sometimes what I had for breakfast. I make a list of who I need to contact that day with their numbers and what I need to do other than write: meetings, webinars, lunches and such.

Next day, I go back to that page and see what I got done. The composition books have become a great reference for me, and they sit well on the bookshelf. I have accumulated several editions of these dailies. If I run out of ideas, I just turn back to these for reinvention.

To be continued

Copyright © 2014 story and photos by Emma Palova

Lowell Expo 2014

Lowell Expo brings in spring

By Emma Palova

EW Emma’s Writings

LOWELL, MI- Always held on the fourth weekend in March, the annual Lowell Expo sponsored by the Lowell Area Chamber of Commerce has become a community perennial over the years.

It is also the only community event when chamber director Liz Baker wishes for bad weather.

“We want people to come inside and visit,” said Baker.

This year’s 18th Expo was well attended with more than 150 vendor booths. The event was complete with local entertainment by the Lowell Area Schools groups and by bluegrass band of the WMBA Eazy Idle led by Dave Simmonds.

Bluegrass band Eazy Idle with Dave Simmonds
Bluegrass band Eazy Idle with Dave Simmonds

These included newcomers: the Red Barn Market from Vergennes Township with owner Barbara Roth and River Edge Bed & Breakfast and Gathering Place with owners Brenda and Bill Schreur, as well as the Candlestone Resort of Belding.

Follow EW journal for stories on the above mentioned businesses.

There were signature mainstays of the event like the Lowell City Directory represented by Cathy Acker at the entrance, the Lowell Area Farmer’s Market with Dave & Betty Deans and Lowell Arts with director Lorain Smalligan. The farmer’s market this year opens on June 12th in front of the Tractor Supply Co.

Cathy Acker with Lowell City Directory at the Lowell Expo.
Cathy Acker with Lowell City Directory at the Lowell Expo.

Ada Lowell 5 were also represented by Amy Petersen.

The city of Lowell had on display Riverwalk Stage and Showboat Plans as part of the future masterplan.

The Expo serves as a great platform for new organizations such as the Rebuild Whites Covered Bridge group led by Christine Baird and Keith Salter.

The group hopes to raise $300,000 for a new replica of the Whites Bridge that burnt on July 6th of last year. They are selling memory bricks for Memory Lane, and beautification project at the bridge. Join their facebook group: Supporters for Whites Bridge. Whites Bridge Benefit will be held on June 7 at the Qua-Ke-Zik Sportsman’s Club on Riverside Drive.

Al Halbeisen and Betsy Davidson with Lowell Trails at the Expo
Al Halbeisen and Betsy Davidson with Lowell Trails at the Expo

          The Lowell Area Schools Food service offered a complete menu along with vendors’ samplings by Litehouse, Frozen Creek Floral & Farm.

Hubbert’s Kettle Corn had fresh kettle corn samples in front of the Lowell High School.

For upcoming fundraisers for the Whites Bridge replica check the local & events page on EW Emma’s Writings journal.

Rebuild Whites Bridge group at the Expo
Rebuild Whites Bridge group at the Expo

 

 

 

 

 

 

Related links:

Lowell Area Chamber of Commerce

www.discoverlowell.org

Lowell City

www.ci.lowell.mi.us

Lowell Area Schools

www.lowell.k12.mi.us

Lowell Arts

www.lowellartsmi.org

Lowell Area Historical Museum

www.lowellmuseum.org

West Michigan Bluegrass Association
http://www.wmba.org

Kent County Youth Fair
http://www.kcfg.org

Litehouse Inc.

http://www.litehousefoods.com

Ada Lowell 5 cinema

www.adalowell5.com

Candlestone Resort

www.candlestone.com

Hubbert’s Kettle Corn

www.hubertskettlecorn.com

Lowell City

www.ci.lowell.mi.us

Lowell Area Schools

www.lowell.k12.mi.us

Lowell Arts

www.lowellartsmi.org

Lowell Area Historical Museum

www.lowellmuseum.org

Ada Lowell 5 cinema

www.adalowell5.com

Candlestone Resort

www.candlestone.com

Hubbert’s Kettle Corn

www.hubertskettlecorn.com

 

Litehouse,Inc

www.litehousefoods.com

Red Barn Market

www.redbarnmarket.biz

River Edge Bed & Breakfast and Gathering Place

www.riveredgebnb.com

Golden Law Offices

www.getmyssi.com

 

 

Copyright © story and photos by Emma Palova