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Editorial calendar

February 7, 2015 emmapalova Leave a comment

Editorial/marketing calendar quarterly for Emma Blogs LLC

By Emma Palova

EW Emma’s Writings

In response to Blogging 201 assignment Day 4, add a new feature and /or editorial calendar. I’ve already put this calendar together in January for the first quarter of 2015. I use these as guiding themes which allows me to stay flexible in changing conditions, but focused on the target.

In my quest to find guest writers, writers and sales representatives for Emma Blogs LLC, a portfolio of 11 blogs with the main flagship site EW Emma’s Writings, I find the calendar indispensable.

It is a valuable resource when looking back and analyzing what did the Emma Blogs LLC accomplish as well as strategizing into the next quarter.

Print magazines usually have an annual editorial/advertising calendar with two months lead time. That means if you have a story fit for April publication, you must submit it by the beginning of February, the latest.

With Internet, I find that everything moves faster with unexpected events such as Blogging 201. I am glad I registered for it, but since I haven’t planned for it, it threw me completely off the track. So, from now on I must include blogging/writing events in the calendar. But still, the two months outlook is very helpful.

I use both Simplenote by WordPress and the good old-fashioned wire bound notebook for every writing/blogging day. I write down contacts that I have to make, posts & stories that I have to write, schedule stories with other writers and inevitably design & update tasks.

Editorial calendars — Tempus fugit. Time flies or timing is everything.

I always aim to publish twice a week: Tuesday or Wednesday, and then for the weekend on Fridays.

It sounds like a lot of work and routine, but it really is not that bad, if you have figured out for yourself how to work it. Are you a morning or a night writer? How many hours can you put in? What kind of results have you had so far? No matter what, the key to growing traffic and engagement with our blogs, remains regular and enticing content.

This is the note to my EW team that I sent out in the beginning of January.

Hello, I put together these themes to guide us through March. It is a very busy month, so we need to plan for it now. The Inspiring Women series is leading up to women’s events including International Women’s Day on March 8.

2015 Editorial/Marketing themes

January
Health and wellness

IW Inspiring women series

Women’s Expos previews

Winter recreation and snowbirds

February

Blogging 201

Women’s Expo Lansing Feb. 6-Feb. 8, 2015

IW Inspiring women continues

Valentine’s & love

Lenten soups Feb. 18

Winter recreation & snowbirds continues

March

IW Inspiring women series continues

International Women’s Day March 8

Saint Patrick’s Day March 17

Women’s Expo March 13-March 15 in Grand Rapids

Laughfest March 5- March 15

Home and garden expo March 5 through March 8

Lowell expo March 28

Winter/spring recreation and snowbirds continues

About the clock photo: photo of the Prague horloge by “I love Czech Republic” group on facebook.

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Blog news

February 4, 2015 emmapalova Leave a comment

Blog news.

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Three goals

February 3, 2015 emmapalova Leave a comment

Blogging 201. Assignment #1. Setting goals.

By Emma Palova

EW Emma’s Writings

Now that I have already accomplished the first goal of having a company site for Emma Blogs LLC, I can actually spell them out.

At the beginning of 2015 I wrote my goals on a white story board under the title, “Goals 2015.”

First I listed my fiction goals to complete the memoir “Greenwich Meridian” in 2015 for 2016 publication. Second, I posted on the white story board: Write short story for Writer’s Digest contest in May.

Then followed: market fiction, publish fiction and sell screenplay.

Well, one month into the new year I have barely touched any of these, except for some marketing and putting together the short story in my head, before I set out to write it. So, what have I been doing I ask myself?

“Blogging, my friends,” I answer.

So, I flip the page of the white story board to Blogging Goals and go deeper yet into my writing/blogging diary because the goals on the board are more long-term.

And there it is, pure and clean in the diary:

A dam in Czech Republic to me resembles a surge of ideas.

1) Have a company blog/website for Emma Blogs LLC. Well, I can mark this one off. Once I read Michelle’s post on goal setting I just started working on the site. Got it done in three hours, drifting back and forth between themes Radcliffe and Twenty Fifteen. It tells the company story and introduces the staff.

2)Get an E-Newsletter out for February along with creating a mailing list. I started mind work for this in the wee morning hours when I cannot sleep.

3) Hook up with affiliates. I already started with Learn to blog and I need to post their logos. I also want to hook up with PR Web and Wild Technologies.

Goal setting does work. I am a living proof of it. I falter when I don’t set goals.

Thanks Michelle for pushing me forward.

related links: Emma Blogs LLC at http://emmablogsllc.wordpress.com

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IW Inspiring Women

January 31, 2015 emmapalova Leave a comment

IW Inspiring Women. A feature series about women making a difference in their communities and around the world.

celebration, community, travel, Uncategorized, WordPress, writing

Lowell on water is down to earth

January 27, 2015 emmapalova 2 Comments

Free Association

In response to The Daily Post’s writing prompt:“Free Association.”

Down to earth people are the fabric of Lowell

By Emma Palova

EW Emma’s Writings

Lowell, – I make my home in Lowell, a small town in the Midwest. It lies at the crossroads of two major waterways, the Flat River in the northeast and the Grand River in the southern part.

What I’ve always liked about this hometown is the people who live here. They are down to earth folks who earn their living the hard way. Many of them work two part-time low paying jobs with no benefits.

The median family income is around $40,000.

Lowell rowing team on the Flat River.

But, what is most fascinating about Lowell are the people who care about each other. They get together to rejoice and celebrate their successes as in the annual Lowell Area Chamber membership gathering that awards the Person of the Year.

They mourn together when a great citizen passes such as recently Ray Zandstra, and many others who have made a difference in the community.

And in order not to forget community giants like Ivan Blough, the people of Lowell establish foundations and scholarships. The one that honors this truly down to earth man is called the Ivan K. Blough Vocational Scholarship.

The KDL Engelhardt Library in Lowell sits right on the Riverwalk.Being fortunate enough, the town has received bequests from local philanthropists such as Mr. E., that is Harold Englehardt.

In May of 1996, Englehardt’s will set into motion a legacy that benefited the Lowell area community forever. Known as a low-key, humble man who lived his life simply and without fanfare, Englehardt was a self-made millionaire who chose to give back to the community he loved.

Englehardt gave a $12.7 million bequest to the community which in turn created the Lowell Area Community Fund (LACF) See more at: http://www.grfoundation.org/lowell#sthash.4QQlenYl.dpuf

Another area philanthropist was late Peter Wege who donated money for farm preservation and nature education in the Wittenbach Wege Agriscience Center.

Wittenbach/Wege Agriscience nature center

The community also fights together; in the fall it is the annual Pink Arrow Pride game that spreads awareness and raises money to fight cancer.

The community honors its veterans, late and alive, in the annual Memorial Day parade.

Main Street before Pink Arrow game.

It stepped up in an uprecendented effort to fight hunger and poverty when local churches created the Flat River Outreach Ministries (FROM) in 1998.

The community collects food for the FROM pantry throughout the year in different food fights like the north side against the south side of the town. Residents bring cans of food to the annual Riverwalk parade in July.

“Can you imagine, all these people bringing cans to the parade,” said former pastor Roger LaWarre of the First Congregational Church of Lowell.

The community loves the arts and it has named the gallery inside Lowell Arts after another philanthropist King Doyle.

It preserves history as local businessman Greg Canfield saved three buildings on the bridge from demolition and turned them into the Main Street Inn,

People of the past, present and the future make up the fabric of this resilient community that is bound together by love and caring.

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Fireside chat

Quote January 23, 2015 emmapalova 1 Comment

Fireside Chat

In response to The Daily Post’s writing prompt: “Fireside Chat.”

I would like to have over WordPress poet from Rumania Valeriu Dg Barbu to discuss his eloquent poetry. I would ask him where he gets his ideas and what inspires him

Rumania poet Valeriu Dg Barbu

“Valeriu do you miss your old country?” I ask.

I miss mine sometimes when I see posts from the group “I love Czech Republic. ”

Was I a coward to have left a lot of the things that I value behind?

Am I living an illusion or a dillusion? Would I go back if someone asked me to?

What would have happened if I had stayed?

Will I ever be able to overcome this dilemma?

How about you Valeriu?

Follow me on EW Emma’s Writings on http:// emmapalova.com

Follow Valeriu on http://valeriudgbarbu.wordpress..com

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WordPress anniversary

January 15, 2015 emmapalova Leave a comment

Two years with WordPress

By Emma Palova

EW Emma’s Writings

Lowell, MI- Two years ago, on this day, I published my first post on WordPress. It was my author’s bio that I had later moved into About section. I introduced myself in a story with an author’s photo.

One hundred and ninety-six posts later, I am grateful that I had chosen the WordPress platform. It was a pure coincidence. I wanted to like and comment on the Hawkins Chamber of Commerce in Texas, and I was directed to the press site.

I wanted a blog anyways after Writer’s Digest suggested that every writer should have a blog or a website. At the time I started writing memoir “Greenwich Meridian” and I needed the exposure.

McGregor, Iowa — Rediscovering treasures on the Mississippi River

And I fell in love with WordPress for its finesse, sophistication, the variety of themes and the community in general. I found Rumanian colleagues Valeriu dg Barbu and Cristian Mihai, French photographer redstuffdan and many others, whose work I admire. They inspire me in my writings.

I started learning the ropes. Coming fresh from the print media, it was very different. I must say that I like new things, and this was right up my alley.

The constant challenge of change, new themes, new ways of posting, the speed and the prompts delight me.

I feel like I am being pulled deeper and deeper in. Like today’s prompt in The Daily Post “Connect the Dots,” Open your nearest book to page 82. Take the third full sentence on the page, and work it into a post somehow.

While sitting in a folding rocking chair in front of the wood stove, I reached into the library and grabbed “The People’s Chronology” and the third sentence on page 82 is entertaining in itself. For once I got lucky.

It reads: “Canon of Medicine by the Arab physician Avicenna (Abu Sina) follows the thinking of Aristotle and Galen but is so well written and organized that it will be a major influence on medical thinking for centuries.”

I couldn’t ask for a better prompt.

EW Emma's Writings — EW blog on Gatehouse Media 10 million reader market

Ironically in my Internet discussions, I asked, “Where will the Internet take us?”

Today I realize the real question is, “Where will we take the Internet?”

I took it to the next level. In July, I started my writing and blog design company on WordPress, Emma Blogs LLC. It is a portfolio of 10 blogs that covers a range of topics from health, outdoors, homes to brides and farming suited for advertising, whether affiliate or traditional.

I also write and manage a bilingual blog CJ Aunt Jarmilka’s Desserts in Czech Republic on http://jkarmaskova.wordpress.com

I have great writers like Sarah Harmon who bring their unique style to the blogs, and salesperson Ed Donahue.

EW writer Sarah Harmon in Paris

EW Emma’s Writings also feeds into the Gatehouse Media, a 10 million reader market including the Ionia Sentinel-Standard.

What I like the most about writing on WordPress is that it does have an impact on people and it gets the message out.

Friend Tina Sicialiano Cadwallader asked me when is the book coming out at a Christmas party at the Fallasburg Historical Society.

“We’re going to take a selfie with the book at the Lowell museum,” she laughed.

Last Saturday, I ran into Betsy Davidson, owner of Addorio Technologies, LLC.

“Have you been travelling?” she asked. “I am really enjoying your stories because I don’t get to go to places like that.”

Vizovice, Czech Republic — Vizovice, where old meets new.

Longtime friend Ruth Hall said, “I absolutely love reading your posts.”

Comments and advice on the posts are also very gratifying and informational. Following is a comment by Herbal Weight Loss Remedies & Tips at http://url.darkillusion.us/weightloss748972

“Great articles you post on your blog, I have shared this article on my twitter.”

I find the happiness engineering support team very helpful at times when I pull her from my head.

And as I ask in my story interviews, “What don’t you like about so and so?”

Off the top of my head, I really can’t think of a single thing that would stand out that I don’t like about WordPress. I might think of something later as I toss in the bed in the wee morning hours with my chronic insomnia.

Thank you WordPress for two great years.

Links:

Fallasburg Historical Society

http://www.fallasburg.org

Addorio Technologies, LLC

http://www.addorio.com

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