Editorial/marketing calendar quarterly for Emma Blogs LLC
By Emma Palova
EW Emma’s Writings
In response to Blogging 201 assignment Day 4, add a new feature and /or editorial calendar. I’ve already put this calendar together in January for the first quarter of 2015. I use these as guiding themes which allows me to stay flexible in changing conditions, but focused on the target.
In my quest to find guest writers, writers and sales representatives for Emma Blogs LLC, a portfolio of 11 blogs with the main flagship site EW Emma’s Writings, I find the calendar indispensable.
It is a valuable resource when looking back and analyzing what did the Emma Blogs LLC accomplish as well as strategizing into the next quarter.
Print magazines usually have an annual editorial/advertising calendar with two months lead time. That means if you have a story fit for April publication, you must submit it by the beginning of February, the latest.
With Internet, I find that everything moves faster with unexpected events such as Blogging 201. I am glad I registered for it, but since I haven’t planned for it, it threw me completely off the track. So, from now on I must include blogging/writing events in the calendar. But still, the two months outlook is very helpful.
I use both Simplenote by WordPress and the good old-fashioned wire bound notebook for every writing/blogging day. I write down contacts that I have to make, posts & stories that I have to write, schedule stories with other writers and inevitably design & update tasks.
I always aim to publish twice a week: Tuesday or Wednesday, and then for the weekend on Fridays.
It sounds like a lot of work and routine, but it really is not that bad, if you have figured out for yourself how to work it. Are you a morning or a night writer? How many hours can you put in? What kind of results have you had so far? No matter what, the key to growing traffic and engagement with our blogs, remains regular and enticing content.
This is the note to my EW team that I sent out in the beginning of January.
Hello, I put together these themes to guide us through March. It is a very busy month, so we need to plan for it now. The Inspiring Women series is leading up to women’s events including International Women’s Day on March 8.
2015 Editorial/Marketing themes
Health and wellness
IW Inspiring women series
Women’s Expos previews
Winter recreation and snowbirds
Women’s Expo Lansing Feb. 6-Feb. 8, 2015
IW Inspiring women continues
Valentine’s & love
Lenten soups Feb. 18
Winter recreation & snowbirds continues
IW Inspiring women series continues
International Women’s Day March 8
Saint Patrick’s Day March 17
Women’s Expo March 13-March 15 in Grand Rapids
Laughfest March 5- March 15
Home and garden expo March 5 through March 8
Lowell expo March 28
Winter/spring recreation and snowbirds continues
About the clock photo: photo of the Prague horloge by “I love Czech Republic” group on facebook.
Copyright (c) 2015 Emma Blogs LLC. All rights reserved.
Now that I have already accomplished the first goal of having a company site for Emma Blogs LLC, I can actually spell them out.
At the beginning of 2015 I wrote my goals on a white story board under the title, “Goals 2015.”
First I listed my fiction goals to complete the memoir “Greenwich Meridian” in 2015 for 2016 publication. Second, I posted on the white story board: Write short story for Writer’s Digest contest in May.
Then followed: market fiction, publish fiction and sell screenplay.
Well, one month into the new year I have barely touched any of these, except for some marketing and putting together the short story in my head, before I set out to write it. So, what have I been doing I ask myself?
“Blogging, my friends,” I answer.
So, I flip the page of the white story board to Blogging Goals and go deeper yet into my writing/blogging diary because the goals on the board are more long-term.
And there it is, pure and clean in the diary:
1) Have a company blog/website for Emma Blogs LLC. Well, I can mark this one off. Once I read Michelle’s post on goal setting I just started working on the site. Got it done in three hours, drifting back and forth between themes Radcliffe and Twenty Fifteen. It tells the company story and introduces the staff.
2)Get an E-Newsletter out for February along with creating a mailing list. I started mind work for this in the wee morning hours when I cannot sleep.
3) Hook up with affiliates. I already started with Learn to blog and I need to post their logos. I also want to hook up with PR Web and Wild Technologies.
Goal setting does work. I am a living proof of it. I falter when I don’t set goals.
Note: This is the first installment in a feature series about Inspiring Women. It is dedicated to all women who are trying to make a difference and better other people’s lives, as well as their own. In putting together this feature series, I was inspired by several moments in life that in particular stand out.
No.1 A dedication of a Relax, mind, body & soul book by Barbara Heller from my son Jake: “I dedicate this to my inspiring and motivational mother.” Kuba
No. 2 While on a story prior to Mother’s Day, I dropped in at Ace Bernard Hardware to talk about the prizes with owner Charlie Bernard. We talked also about the Lowell Area Chamber and its director Liz Baker.
“You know what I like about Liz, she keeps re-inventing herself,” Bernard said.
No. 3 Again on a story prior to the International Women’s Day I talked to Sow Hope president Mary Dailey Brown.
“If you want to make a difference in this world, seriously consider helping impoverished women. Helping women is the key to unlocking poverty.”
No. 4 At a parents teacher conference at Cherry Creek Elementary in Lowell in mid 1990s: “Mrs. Pala, we do not give up,” teacher Karen Latva said.
Vestaburg woman leads in trail development
Name: Carolyn Kane
Position: chairperson of Friends of Fred Meijer River Valley Trails
Residence: Vestaburg, Michigan
Family: husband Dale, daughters Carol, Kim, Connie, and 14 great grandchildren
Hobbies & Interests: snowmobiling, family
By Emma Palova
EW Emma’s Writings
Vestaburg, MI- Working frantically on a $300,000 grant application from the Natural Resources Trust Fund with an April 1st deadline, Carolyn Kane can get a little stressed out.
Kane’s official title is the chairperson of the Friends of the Fred Meijer River Valley Trails. But her multiple tasks reach far beyond the title, along with the awards for spearheading the development of mid- Michigan trails since 1993.
“I was fortunate enough to retire young,” Kane said. “We planned well and had luck with our investments.”
Kane retired from GTE/Verizon at the age of 52 with an entire space of opportunities ahead of her. As a passionate snowmobiler, Kane was upset when she found out that the Heartland Trail didn’t go anywhere except from Elmdale to three miles outside of Greenville.
“It was a wonderful opportunity to have safe trails,” she said.
At, first, she was elected as secretary of the Friends of Fred Meijer Heartland Trail, and later Kane got involved with the Montcalm Economic Development Alliance.
“I’ve always been interested in recreational corridors and economic development,” she said.
Other than snowmobiling, Kane with husband Dale were avid motorcyclists riding through all but five states.
“Summer after summer we traveled in small groups and we had a wonderful time,” she said.
They also had a fifth wheel and a boat on Burt Lake at Indiana River.
All these were driving forces behind Carolyn’s extensive involvement with West Michigan Greenways Coalition.
“I am a person with a lot of interests,” she said. “I enjoy different things. I’ve never focused on just one thing.”
So, Kane made a natural switch from snowmobiles to trails.
Growing up on a farm near Owosso as the oldest of seven children, Kane learned to be an administrator responsible for her actions.
“I turned into a workaholic,” she said.
Since, Kane learned to take on responsibility early on in life, she also learned to plan for the future.
“When I say I am going to do it,” she said. “I do it. It still boggles my mind that I invite all these managers along the corridor and they show up.”
As a project coordinator, Kane has no qualms about calling people up whether for a meeting or for money.
One of her biggest achievements in spite of its delay was a trail project around St. John’s.
“We stayed the course, but there also has been a lot of interest in trails,” she said.
One of the biggest challenges was naming the trail from Lowell to Greenville because of the many municipalities involved.
“It took us three years. We had to come up with a compromise,” Kane said. “Greenville finally relented the Flat River in the name and it became the Fred Meijer Flat River Valley Trail.”
Today, Kane has four-drawer file cabinet full of trail stuff. It was donated by the Lowell Area Chamber of Commerce. In spite of numerous setbacks, she is motivated by the passion to get the trail done.
“People are so appreciative of what has transpired,” she said.
Over the years, the inflation has taken its toll on trail projects as well.
In 1994, the 42-mile Heartland trail corridor was purchased for $245,000, as opposed to the 37.5-mile corridor from Ionia to Greenville for $2.3 million.
The 82-mile long trail from Greenville to Owosso with a price tag of $12 million is all but complete except for 26 miles.
However, there are still gaps between different communities that would complete the 7th longest trail in the USA. The 125-mile long Fred Meijer Mid-Michigan Trail Network will ultimately connect Greenville to Owosso going through Michigan heartland and farmlands.
These unfinished gaps have become Kane’s biggest fear. When asked what she is afraid of Kane responded:
“Failing to complete this project! Just imagine 52 miles from Owosso to Saranac and from Greenville to Alma at 42 miles, a gaping hole from Greenville to Belding which is 2.2 miles, and Belding to Lowell another BIG gaping hole 14 miles. My image and/or reputation would be destroyed! Certainly, I would not be inspiring!”
Now, that response is typical for hard-driving Kane. Often, she comes into the meetings hauling in binders of trail documents in mid- winter, when others fail to show up. At other time she runs into a deer on her way to an evening meeting 90 miles from home.
Kane also faces chronic complainers with unsubstantiated whining:
“Oh, the trail will bring in crime and trash,” many complained.
“What about the deer on the trails,” others worried.
And then came the biggie: the Federal Lawsuit over the easements of the adjacent owners of the rail trail.
“Michigan has never dealt with something like this,” she said. “Going through the process was fearful. Other states lost the corridor.”
After a long battle, the trail group was able to preserve the corridor and the adjacent land owners were compensated for taking of the property, but they had to have deeds. A handful remains to be resolved.
“It’s amazing what you can do when you say I can,” Kane said. “My husband always says, if there is something you can’t get done, give it to Carolyn.”
Carolyn is amazed at the recognition she received for more than two decades of trail work.
2009 Mid America Trails award for trail work
2011 DNR Partners in conservation award for advancing Rail to Trail work
“I’ve made up my mind, if it’s going to happen,” she said. “It’s going to be up to me. I’ll stay with it until I get it done.”
But, other factors such as health come into play as time goes by.
“I am not going to put my health at risk to get it done, even though I am anxious to complete everything.”
Kane puts in anywhere from 25 to 30 hours a week, and that is without pay.
“How about goals and role models?” I asked.
“As you get older, the long term goals are not as important as they used to be,” Kane said.
“My immediate goal is to get the funding in place and go back to the Belding project,” she said.
Barbara Nelson Jameson with National Parks Service has always been a role model for Kane.
“When I grow up I want to be like Barbara,” Kane said to herself at the first meeting of the Heartland Trail. “She was eloquent in anything she did.”
The other one was Roger Sabine with Kent County Parks.
“He is really someone I can trust,” she said.
Kane is especially proud of being chosen as the National Rail Trail Champion by Rails Trails Conservancy in Washington DC in 2011.
Carolyn Kane, the woman behind the superwoman
Emma: What makes you feel good about yourself?
Carolyn: Making time for grandchildren and great grandchildren, just doing things with them. They all have snowmobiles. Pulling them around and getting some chocolate.
Emma: What do you do for yourself?
Carolyn: My family has always been number one. I enjoy spending time with them, picking them up from McDonald’s.
Emma: How do juggle work and family?
Carolyn: Balance. There are things that you have to give and take. You have to make decisions. The clean house doesn’t seem as important as 50 years ago.
Emma: Do you prioritize?
Carolyn: I manage to set priorities, but they change, when grand babies come. Life changes you get a different perspective and you have fun with it.
Emma: What keeps you going?
Carolyn: I am very happily married. At this stage in life it makes a difference. I am blessed with a wonderful family.
Emma: What is your inspiration?
Carolyn: The Lord wanted me to do this, he has directed me and helps me stay the course. I don’t get to give up. I keep coming back to the target.”
Emma: Tips and advice for other women.
Carolyn: The key is balance and keeping things in perspective.
Lowell, – I make my home in Lowell, a small town in the Midwest. It lies at the crossroads of two major waterways, the Flat River in the northeast and the Grand River in the southern part.
What I’ve always liked about this hometown is the people who live here. They are down to earth folks who earn their living the hard way. Many of them work two part-time low paying jobs with no benefits.
The median family income is around $40,000.
But, what is most fascinating about Lowell are the people who care about each other. They get together to rejoice and celebrate their successes as in the annual Lowell Area Chamber membership gathering that awards the Person of the Year.
They mourn together when a great citizen passes such as recently Ray Zandstra, and many others who have made a difference in the community.
And in order not to forget community giants like Ivan Blough, the people of Lowell establish foundations and scholarships. The one that honors this truly down to earth man is called the Ivan K. Blough Vocational Scholarship.
In May of 1996, Englehardt’s will set into motion a legacy that benefited the Lowell area community forever. Known as a low-key, humble man who lived his life simply and without fanfare, Englehardt was a self-made millionaire who chose to give back to the community he loved.
Another area philanthropist was late Peter Wege who donated money for farm preservation and nature education in the Wittenbach Wege Agriscience Center.
The community also fights together; in the fall it is the annual Pink Arrow Pride game that spreads awareness and raises money to fight cancer.
The community honors its veterans, late and alive, in the annual Memorial Day parade.
It stepped up in an uprecendented effort to fight hunger and poverty when local churches created the Flat River Outreach Ministries (FROM) in 1998.
The community collects food for the FROM pantry throughout the year in different food fights like the north side against the south side of the town. Residents bring cans of food to the annual Riverwalk parade in July.
“Can you imagine, all these people bringing cans to the parade,” said former pastor Roger LaWarre of the First Congregational Church of Lowell.
The community loves the arts and it has named the gallery inside Lowell Arts after another philanthropist King Doyle.
It preserves history as local businessman Greg Canfield saved three buildings on the bridge from demolition and turned them into the Main Street Inn,
People of the past, present and the future make up the fabric of this resilient community that is bound together by love and caring.
Copyright (c) 2015 Emma Blogs, All rights reserved