What I have learned while blogging on the WordPress platform
By Emma Palova
Lowell, MI – It’s hard to believe that yesterday marked five years since my registration on WordPress. My first post “About” followed on Jan. 15, 2013.
Some people asked me at my author’s book signings of Shifting Sands Short Stories, why do you need a blog, if you have a Facebook page. There are at least a million reasons to blog; for me the most important one was to support my fiction career.
I had a successful journalistic print career for two decades, and I wanted to build on that following with a virtual audience. When I embarked on penning our immigration saga from communist Czechoslovakia titled “Greenwich Meridian: Where East meets West” agent Barbara Lowenstein of Lowestein Associates Inc. suggested I need a blog/website.
I didn’t have a Facebook page, so I startedmy blog on WordPress with 0 followers that grew to two brave pioneers, Lowell artist Kathleen Mooney and Vergennes Broadband owner Ryan Peel. My Twitter account was insignificant.
Over the years, I built the blog out just like you would build a fortress, stone by stone, wall by wall; that is post by post, page by page.
I’ve compiled the following Q&A based on what people asked me in person and on the Internet. These include my insights gained over the last five years, including the publishing of my new book in the summer of 2017 on kdp publishing platform.
Q & A:
Q:How often do you post?
A: Twice a week, usually on Tuesdays and Fridays before the weekend.
Q: What do you write about on a weekly basis that grows your following?
A: You have to be able to offer a value to your readers based on the subject matter of your blog. Be relevant.
For example: if you have a food blog (and I do), give out recipes.
Q: What inspires you?
A: Everyday life and writing. As an author and a writer, I write every day. Even if it’s not writing behind the computer screen, I write in my wide ruled spiral notebook. I jot down notes of everyday observations. I always keep these handy for future reference.
Q: What kind of insights have you gained during your blogging & author careers?
A: This is where I have to distinguish between blogging and being an author of fiction.
Even though one feeds into the other, that is blogging feeds into my fiction writing and vice versa, there is a difference.
Blogging: Numbers matter, that’s why you have to work the social media relentlessly. Connect your social media platforms to your blog. Post on a regular basis. Build a faithful following.
Fiction writing: Write every day solid blocks of coherent text. Seek feedback, reviews and build a network of contacts. Make public appearances so people know about you.
In both cases, nurture the contacts in your network with a monthly newsletter. Enahnce writing with videos and book trailers.
In the sea of daily published new books in different formats, you cannot expect the reader to find you. You have to find the right reader to match what you have written.
Q: Where and when does it all come together?
A: It all comes together once you’re published on publishing and readers’ platforms.
Kdp publishing on Amazon. Update your author centrale page.
Summary: In both blogging and as an author encourage engagement with reviews, questions and feedback.
As such, I will be actively answering your questions until my departure for writer’s retreat in Florida on Feb. 8 on all platforms. Use slug: Emma answers.
Tips: You Study the forums and help materials on WordPress.
You not only study the materials, but you implement everything that you have learned. Don’t forget to visit other blogs.on the Dai ly Post round-up. They are a constant source of inspiration.
To get discovered and for further insights: Participate in the Daily Post prompts
Happy blogging and writing.
Thank you WordPress for providing this free platform to all writers, authors and dreamers around the globe.
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