The last event in March is the local Lowell Expo on March 28th at the Lowell High School from 9 a.m. to 3 p.m.
Lowell Community Expo
The calendar gives you a preview of stories and themes coming from the end of March through June. It is not set in stone, I always make it as flexible and versatile as possible.
It also gives an idea for marketing around the themes relevant to each month. It doesn’t exclude anything.
That’s the beauty of the Internet compared to print media; the speed and the versatility, as well as the turnover of stories. You can make it weekly, monthly, quarterly or annually depending on your blog and business.
I prefer quarterly because it gives enough leeway yet it helps stay on track and up with tasks. The calendar also depends on the frequency of your postings and the format of them.
Overall, it is worth spending time working on it rather than haphazardly writing about anything at hand. The calendar also organizes your overall strategy and thoughts into more manageable segments.
Check out the new editorial calendar for spring from the end of March through June on Emma Blogs, LLC. The calendar has listings of events and activities in the area from Expos to festivals, and customer appreciation days.
Editorial/marketing calendar quarterly for Emma Blogs LLC
By Emma Palova
EW Emma’s Writings
In response to Blogging 201 assignment Day 4, add a new feature and /or editorial calendar. I’ve already put this calendar together in January for the first quarter of 2015. I use these as guiding themes which allows me to stay flexible in changing conditions, but focused on the target.
In my quest to find guest writers, writers and sales representatives for Emma Blogs LLC, a portfolio of 11 blogs with the main flagship site EW Emma’s Writings, I find the calendar indispensable.
Editorial calendar and daily writing tasks in the notebook format
It is a valuable resource when looking back and analyzing what did the Emma Blogs LLC accomplish as well as strategizing into the next quarter.
Print magazines usually have an annual editorial/advertising calendar with two months lead time. That means if you have a story fit for April publication, you must submit it by the beginning of February, the latest.
With Internet, I find that everything moves faster with unexpected events such as Blogging 201. I am glad I registered for it, but since I haven’t planned for it, it threw me completely off the track. So, from now on I must include blogging/writing events in the calendar. But still, the two months outlook is very helpful.
I use both Simplenote by WordPress and the good old-fashioned wire bound notebook for every writing/blogging day. I write down contacts that I have to make, posts & stories that I have to write, schedule stories with other writers and inevitably design & update tasks.
Tempus fugit. Time flies or timing is everything.
I always aim to publish twice a week: Tuesday or Wednesday, and then for the weekend on Fridays.
It sounds like a lot of work and routine, but it really is not that bad, if you have figured out for yourself how to work it. Are you a morning or a night writer? How many hours can you put in? What kind of results have you had so far? No matter what, the key to growing traffic and engagement with our blogs, remains regular and enticing content.
This is the note to my EW team that I sent out in the beginning of January.
Hello, I put together these themes to guide us through March. It is a very busy month, so we need to plan for it now. The Inspiring Women series is leading up to women’s events including International Women’s Day on March 8.
2015 Editorial/Marketing themes
January
Health and wellness
IW Inspiring women series
Women’s Expos previews
Winter recreation and snowbirds
February
Blogging 201
Women’s Expo Lansing Feb. 6-Feb. 8, 2015
IW Inspiring women continues
Valentine’s & love
Lenten soups Feb. 18
Winter recreation & snowbirds continues
March
IW Inspiring women series continues
International Women’s Day March 8
Saint Patrick’s Day March 17
Women’s Expo March 13-March 15 in Grand Rapids
Laughfest March 5- March 15
Home and garden expo March 5 through March 8
Lowell expo March 28
Winter/spring recreation and snowbirds continues
About the clock photo: photo of the Prague horloge by “I love Czech Republic” group on facebook.
authoremmapalova 