Category Archives: book marketing

“Secrets” book signing @LowellArts

I am looking forward to my hometown book signing of “Secrets” from the Shifting Sands Short Stories series at the LowellArts gallery on Aug. 10 from 2pm to 4pm during the Livin’ is Easy exhibit.

Stop by for an autograph and for publishing insights. Also check out the story ” Taking the book on the road to connect with readers” about my tour in the Aug. 4 Buyer’s Guide.

The new book is a collection of 15 short stories with the main historical fiction story “Silk Nora” set in Belding, Michigan on the backdrop of the turn-of-the century era of inventions.

Other stories are based on Palova’s years of journalistic experience.

Together with other Michigan authors, Palova stands on the busy streets of hometowns manning her booth or tent, in the malls, at fairs or at art centers.

Locally, the book is available at the Springrove Variety in Lowell. It is on Amazon in both formats: paperback and kindle. It will be at the libraries of KDL, Schuler’s Books, Michigan News Agency and more. It is also at Horizon Books in Traverse City.

Follow Emma’s publishing journey also on Amazon at http://www.amazon.com/author/emmapalova

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Michigan Authors at Grand Traverse Mall

Festival of Pop-Culture attracts book lovers

By Emma Palova
Traverse City, MI – It was a memorable Sunday afternoon in one of the busiest small towns in the Midwest. “I love mall events,” said a local customer. “We came here for the books. We’re all readers.” The Grand Traverse Mall event was organized by Dan McDougall of Bookbrokers & Kramer’s Cafe. “This is the event that everyone will be talking about afterwards,” said McDougall. “T his one’s a keeper! ”
The event was complete with bagpipers, storytellers and a superhero. Michigan authors represented all genres. Pictured below Ludington author Joan H. Young with Ella Konecny from Big Rapids. “I support Michigan authors,” Konecny said. Below is a list of participating authors. Follow them on their publishing journeys around Michigan. Angela Crandall, Terry Swejkoski, Dan Dinsmore, Joan H. Young, Mikel B Classen, Dick Ault,  Richard Alan Hal l ,Bob Downes, Tom Carr, Chris Miller, Sylvia Hubbard-Hutula ,Jackie Burr Hanson , Christy Bigalke Vadeboncoeur, Jash Lardie, Deborah A Wolf ,Abagail K Courtney, Kim SchneiderCari NogaRenee CarlisleKristen Hains, Michelle Vidergar White ,Steve Hamilton, Michael Dow, Jennifer Michalak Reizen, Michelle Reichert, Ruth Blick, Melissa Scott, P J Parrish,  Doug W. Stanton, Lindsi Summers, Julie Gamelin, Andy Marek, Katie Louisa Wyskochil, Kelli Sanderson, Lisa K Peoples, James Jackson, Annie Clark, Anne Gertiser Stanton, Anne Hawley, Kate,  Tanya Anne Crosby, Jim Hawley, Dennis Palmer, Marina Nieman Call, Meredith Smith, Tiffany Skowronski, Jenny Sharp Emma Palova,  Randy Pearson https://www.facebook.com/RandyDPearson and Darla Jean Davis facebook.com/darlajdavis Present were also other crafty people like charcoal on wood artist Duff Lueder and many more. The bustling town of Traverse City is currently  hosting the TCFF 2019 film festival. McDougall supports Michigan authors by selling their books on consignment at Bookbrokers & Kramer’s Cafe. I enjoyed some author networking time with a writers’ group from the Upper Peninsula represented by managing editor Mikel B. Classen. “We don’t leave anyone out,” he said about the U.P. Reader magazine. I dropped off my new book “Secrets” from the Shifting Sands Short Stories series at the local bookstore Horizon Books on Front Street  in downtown. “We carry Michigan authors,” said owner Amy Reynolds. For more info on Michigan authors go to http://michiganauthors.com/ Copyright (c) 2019. Emma Blogs, LLC. All rights reserved.

Directions to Books Alive author event in Ludington

The Ludington DDA has just sent a notice that people should not turn off Ludington Avenue at Harrison St, which is the way I suggested everyone come in to our location on Loomis Street. Because Loomis is one way east of Harrison, I’ve attached a little map with an alternate route. From US 10, turn S on Washington Ave (traffic light). Go 2 blocks to Filer St, turn R (west). Go to Harrison St and turn R (north) one block to Loomis. 

Authors will be able to drive to your booth to unload, and will then need to park on a side street. If you attended last year, neither of the parking lots you may remember near the Arts Center are public any more, so think street parking!
Volunteers will need to help with directing this, and possibly moving traffic barriers. We are being cautioned to move the barriers back into place after every entry/exit!
See you tomorrow

Joan

Insights from Authors’ Tent at Lakeshore Art Fest

Authors Tent at the Lakeshore Art Festival insights from author Jean Darla Davis

By Emma Palova

I spoke with Holland author Jean Darla Davis after two great days at the Lakeshore Art Festival on Saturday afternoon. Davis organized the Authors Tent located at Clay and 2nd Ave in downtown Muskegon to give more exposure to Michigan authors.

Hundreds of people stopped by the two tents with multiple authors and genres. Just like in a library or at a bookstore, the books with their authors represented different categories from mystery to crime, and everything in between.

The icing on the cake was that the authors were present for book signings and to chat about writing and publishing with readers and public in general.

Each author had their own story about their journey to publishing; from former cop Bob Muladore of Charlotte to hiker/author Joan H. Young from Scottville along with 18 others.

For some participating authors the next stop will be in Ludington at the Books Alive event in downtown on July 19 from 6 p.m. to 10 p.m. There are still some open spaces. So you can sign up on Eventbrite to diversify the event or contact Joan H. Young.

Interview with Jean Darla Davis



Was this a chamber event and did it have sponsors?

Yes, the LAF is put on by the Muskegon Chamber of Commerce. Here is the link to their sponsor page: https://lakeshoreartfestival.org/support/sponsors/

How was this year’s festival? Which day was better?

This year’s festival was the biggest yet, with more vendors. Thanks to how the holiday fell this year, it seemed like both days had equal traffic.

Why do you think the attendance was lower than last year?

It felt like less people this year, very likely due to the heat. But attendance was still quite good.

What seemed to be the the shopping trends and genres?

I didn’t get much of a chance to wander the festival as a whole so I can’t really answer that. There are always a wide variety of fine art and craft vendors, so something for everyone. 

Were the authors from all over Michigan?

19 of our authors were from all over Michigan, both the Upper and Lower Peninsula. One lives on the Indiana border and is considered an honorary Michigan Author. 

Your plans for next year?

We’re considering adding a third tent to accommodate more authors, but that decision is ultimately in the hands of the Muskegon Chamber Festival committee. Otherwise, we’ll be using the same layout we settled on this year as that worked quite well.

What will you remember the most from this year’s festival?

The heat. And off course spending two days with so many fun and talented authors. 

Feature photo by author Joan H. Young.

Copyright (c) 2019 Emma Blogs, LLC. All rights reserved.

Kindle giveaways

Watch for Kindle giveaways of my books in the Shifting Sands series: Short Stories and the new book 2 Secrets.

If you could write a review of the book on Amazon, that would be great. Pm Emma on Facebook messenger for pdfs.

Post reviews on customer reviews on Amazon:

Here is a link to reviews:

https://wordpress.com/block-editor/page/emmapalova.com/296074

Copyright (c) 2019. Emma Blogs, LLC. All rights reserved.

Author Tent @Lakeshore Art Festival

Interview with author/organizer Jean Darla Davis & Emma Palova

  1. Why have an author tent at Lakeshore Art Festival?  How well is the festival attended?
Author Jean Darla Davis

The Lakeshore Art Festival is attended by tens of thousands of people over two days. It runs July 5 and 6 from 10 to 6 and features over 350 fine art and craft vendors, along with artisan food,  children’s activities, street performers and interactive art.  It’s the perfect  venue to connect readers with local indie authors.

  • How did you get involved? Who came up with the idea and how did you go about implementing it?

This is our third year as a group of authors being involved with the Lakeshore Art Festival. The first year was organized by author Steve Lebel . When he stepped back, I was tapped to take on the project. Last year we officially became part of the festival with the emerging authors tent within the festival footprint. This allowed us much better visibility and allowed us to connect with more readers.

  • What was last year’s festival like?

Last year we had two beautiful sunny days and what seemed like a mostly endless flow of traffic both days. There’s so much art to see and great food to check out.

 Eighteen authors took part in our tents last year. We all had a great time networking with one another, talking to readers and signing books.

4-Which genre will be represented?

Our tents feature twenty authors with a little something for everyone. We everything from children’s books to adult books, including mystery, suspense, non-fiction  romance, science fiction, fantasy and more.

  • What do you hope to accomplish there in two days?

We’d love to introduce readers to authors they might not run across on Amazon due to the vast number of books there or in the big book stores that often focus on big name authors.  We’re available to talk about our books, our writing processes and  inspirations. This is a great opportunity for readers to buy direct from the authors and get their books signed.

  • Give us some tips for authors

Many authors struggle with marketing their books . They write one and hope that it sells online or through their publisher, if they have one. Unfortunately, even with a publisher, the majority of marketing falls on the author, and most of us would rather be home writing our next book. However, once you do a few book events, you’ll find it’s fun to network with other authors, learn from them, share your experiences and knowledge and to meet readers face to face. Festivals like this one give authors the opportunity to get their books in front of thousands of people a day. The Lakeshore Art Festival allows authors to purchase their own larger booth or to take part in our emerging author tent, which though we have smaller table spaces, is within the budget of many indie authors.  We do have a limited amount of spaces each year and they go quickly. If you are interested in being part of the emerging author tent, please contact me on facebook: jeandavisauthor

  • Give us some tips for visitors

Visitors should wear comfortable shoes. There’s so much to see and do at this Festival. Stay hydrated. Bring a bag to carry all your artsy finds. Most vendors will take cash or cards. And talk to the artists. Ask questions. Make your purchases personal. It’s not often you can talk directly to the artist who made the piece and find out the story behind it.  

  • How do you personally plan your book tour?

Having recently released my fifth book, I can easily say that I’ve tried a lot of different things to get the word out. Have I found the magic answer? No. What I’ve settled on, that works best for me, is doing a blog tour within my network of author friends, and booking in person events. I like to do a variety of venues: bookstores, libraries, craft & vendor shows, comic cons, ren faires, and art festivals. This year, with the release of the first book Trust of my new space opera series, The Narvan, I’m doing 30 different events all over Michigan.

I find personally connecting with readers to be the most gratifying way to get the word out . When I can do the same event a couple years in a row, it’s even better, because then people know where to find me and come back for my next book. I try to release one or two books every year so I have something new to offer.

Link to participating authors at the Author Tent at the Lakeshore Art Festival https://emmapalova.com/2019/06/12/authors-at-lakeshore-art-festival/

Copyright (c) 2019. Emma Blogs, LLC. All rights reserved.

Author Tent info for participants

All set for LAF in Muskegon this weekend

By Jean Darla Davis

This is the festival we are a part of as an “Emerging author tent”:  https://lakeshoreartfestival.org/ We’re billed that way simply because we’re not widely recognized famous authors. Some authors prefer to get a vendor space on their own. This group name format sets us apart from them, gets us in with a bulk artist rate, and allows for customers to easily browse many authors in one place. Everyone did a great job referring people to fellow authors to help them find the types of books they were looking for.

We will again be doing two 20 x 20 tents as they are the most sturdy cost effective option and do give us room to move inward if we have a rainy day. The only difference this year is I’m asking you to bring your own chairs. Most of us found the supplied chairs uncomfortable anyway and did end up using our own.

I anticipate setting us up in the U or L shape (outward facing tables) like we did last year on the second day as that offered the best frontage for everyone and higher interest/sales. If we have rain, we will rearrange the tables to allow for traffic flow through the tents while keeping our books dry. I do have a layout prepared for that as well.

Payment can either be made by check or paypal (see end of email). If you are mailing a check, please let me know so I can watch for it and mark you as confirmed. 

Lakeshore Art Festival 2019

Friday July 5, 10am-8pm

Saturday July 6, 10am-6pm

Our Tent name is: Michigan Authors at the Lakeshore

THE DETAILS: 

• We will be in the same location as last year at the corner of Clay and 2nd. The lot directly behind us is a pay to park lot. There is free parking along the streets and further down the road by the farmers market. You may pull up to the blocked streets by the tents and unload. 

• You must attend both days for the duration of the listed hours. You may have a helper if you wish. However, most spaces will only have room for one by the table. In order to give as many of us frontage as possible, we do have a tight fit. 

• You may only sell only your own books. This means no additional items that are not books (such as mugs, coasters, posters, etc) even if they are related to your book(s). We are billed as an author tent and must conform to the rules set forth by the festival.

• You may not split or share your space with another author.

• The cost is $100 for a 3ft space. This covers both days.The cost covers your portion of the rental items and your entry fee into the show as a vendor. This is a discounted exhibitor rate provided from the Lakeshore Art Festival as part of the author tent. We will be included in festival advertising, promotion, website and social recognition as well as potential media and press release coverage.

• Funds are not refundable.  Once funds are received, I will be sending the full check off to the Art Festival to cover our vendor fees and tent rental. I will not have funds to refund you. If you are unable to attend, I will do my best to help you find someone to take over the space, but can make no guarantees.  

• Set up is 9am on July 5. Tear down is immediately after the event ends at 6pm on the 6th. This all goes pretty smoothly as the tents and tables will be there ready for us and we leave them as we found them on Sunday evening. 

• We will have tent sides available in case of inclement weather. 

• I do recommend taking your inventory with you on Friday night.

• You are responsible for your own sales and sales tax. Acceptance of cash and credit card is strongly suggested.  

• Last year we were blessed with beautiful weather and we’re hoping for that again. Do be prepared for wind (something to hold down business cards or other promotional items) and bring plenty of water. Food vendors are nearby. You may also bring your own. There is no electricity so bring extra batteries for phones if necessary. We are very close to the portable restrooms.

If you have any questions or concerns, please contact me: Darla Davis via messenger on Facebook.

Listen to our podcast coming soon.

For a list of participating authors go to:

Copyright (c) 2019 Emma Blogs, LLC. All rights reserved.

June Newsletter

Happy summer!

Shifting Sands: Secrets 
My new book “Secrets” in the Shifting Sands Short Stories series is ready for July 1 release. You can now preorder on Amazon. Just enter Emma Palova historical fiction. Below in the book section are listed links to book 1 and book 2 on Amazon.
The core of the book is the long short story “Silk Nora” that takes place at the turn-of-the-century Belding. You will be swept away by the historical setting of the “Silk City Girls” dormitory known as Belrockton. The major characters are Nora, her friend Mathilda and the matron of Belrockton- Doris from Sussex in England. Other characters include newspaper man Harry and band player John.
The cover “Face of Gossip” and the main story “Silk Nora” were inspired by my multiple visits to the Belrockton Museum over the last two decades.
A story from the hosiery mills was picked up by the Associated Press and major newspapers in Michigan ran it.
 I will be with the new book at the Muskegon Art Festival on July 5th and July 6th inside the author’s tent on Clay & 2nd Streets. I will be at “Books Alive” in Ludington on July 19th, followed by a series of book signing events at LowellArts with exact date TBA.
Fall events will include the Belding Labor Day twilight parade on Sunday, Sept. 1 at 9 pm.
My major event will take place at the historic Belrockton in Belding on October 6th in the afternoon. The museum is open from 1 to 4 pm on the first Sunday of each month. For up to date news follow me on EW Emma’s Writings on http://emmapalova.com  SecretsThe new book is a collection of 15 short stories. Thematically, the stories range from the action-packed 40 Hunks where driver Jose transports 40 Mexican men to labor in Michigan orchards to the core of the book which is historical fiction “Silk Nora”.


 Excerpts from “Silk Nora”Signs of progress were touchable everywhere from the interior six bathrooms at the Bel to a space designated for women in the saloons of the bustling city. At the time, the city of Belding had four hotels.
Known as the “Silk City Girls” the young women spent much of their time weaving silk on spools. Silk at the time was on high demand as the major feminine fabric due to the existing shortage of woolens and cottons.
Nora and Mathilda worked together long hours at the silk mill earnings 47 cents an hour. The Belding Banner called the girls “Sweethearts in Silk” blasting propaganda about their happiness with headlines such as “The Silks with Happiness Woven into Them.”
The girls sat at their stations on the floor of the factory in orderly rows. The downstairs of the Richardson Mill was used for making stockings.
Sentiment played a part in the founding of the silk industry in Belding by the Belding brothers. After prospering in silk manufacturing in New England, they built a plant in Belding, where they had made their start as door-to-door textile salesmen.
Mathilda traveled home to Alpena twice a year for the holidays, while Nora stayed year- round at the Bel. She had a beautiful view of the Flat River and the boardwalk from her room. Nora was an avid reader and she frequented the dormitory library.
Nora easily made friends with other girls, both at work and at the dorms. She cut her hair short, a sign of times.
Matron Doris Applebaum managed the Belrockton dormitory and the girls who lived in it. She came from England to take the job at the “Bel” when it opened in 1906. Doris kept her English accent and manners.
“Girls, I will make you into ladies,” she said at the dinner table. “You already have the right foundation otherwise you wouldn’t be here in the first place. You’re a diamond in the rough. I will make you shine.”
The silk girls respected this English lady from the county of Sussex on the English Channel seaside. Doris was single and constantly happy. She competed for the Belrockton job with other ladies from around the world and won.
She took a special liking of well-mannered Nora.
“We’re going to be friends,” Doris said resolutely to Nora at their second meeting, since Nora arrived in Belding. “We have a lot in common. You come from New England, I come from the real England. But you have better food here.”
You can pre-order the new book at:
https://www.amazon.com/Secrets-Shifting-Sands-Emma-Palova-ebook/dp/B07SH9YGQH/ref=sr_1_1?keywords=Secrets%3AShifting+Sands&qid=1559745646&s=digital-text&sr=1-1


 Book 1 in Shifting Sands Short Stories series, 2017

Follow me on my Amazon author’s page at:

https://www.amazon.com/Emma-Palova/e/B0711XJ6GY

 Upcoming author’s eventsInterview with author Donald Levin on https://donaldlevin.wordpress.com/ on June 20
Muskegon Art Fair …..July 5th and July 6th
Ludington ……………..July 19
LowellArts……………….TBA
Radio shows TBABelding Twilight Parade…. Sept. 1
Belrockton, Beding………….Oct. 6
Girls Nite Out…………………..Oct. 17
Christmas through Lowell…..Nov. 15, 16, 17

Map to Lakeshore Art Festival
https://lakeshoreartfestival.org/wp-content/uploads/2018/06/2018-LAF-Brochure-F-D.pdf
Copyright © 2019 Emma Palova, All rights reserved. 




A book’s Timeline

1- Idea, inspiration. Let it gel for six days.

2- Concept, what wil it be? Determine genre.

3- Formation or outline.

4- Manage writing content daily.

5- Revision, six weeks.

6- Editing, three weeks to a month.

7- Corrections, up to a week.

8- Advanced Reader Copies, pdfs.

9- Reviews, pre-order.

10-Order.

11-Giveaways, offers.

12- Book launch/campaign

Copyright (c) 2019 Emma Blogs, LLC. All rights reserved.