Category Archives: book marketing

FFW 2018 Part II

Festival goers, panelists, authors do not shy away from tough topics

 

By Emma Palova

EW Emma’s Writings

Grand Rapids, MI- From #Me Too movement to women in Christian publishing, everything was up for discussion at the Festival of Faith & Writing at Calvin College last week.

Publishers, lecturers and authors came from all over the country and represented a diverse cross-section of literature.

The exhibit hall, located in the Prince Conference Center, was home to 46 booths filled with publishing houses, small presses, journals, booksellers, editors and agents.

Publicity

“The Publicity Confidential: What Authors and Publicists Wish Each Other Knew” was an eye-opening session in an era of publicity stunts and media blitz.

“You have to own it from the very beginning,” said one of the panelists. “Audio magazines or podcasts are taking over.”

Piggybacking off keynote speaker Kwame Alexander, the panel of publicists agreed on one thing: “Say yes to everything.”

In the entire publicity process, the author needs to be herself or himself, fully engaged and present, according to the publicists.

“The goal of publicity is letting the market know that the book exists,” said Kelly Hughes. “Start a podcast to expand your platform. Don’t get hung up on reviews.”

The panelists recommended writing guest blogs, op-ed pieces, radio tours and speaking engagement in church groups, women’s groups and to others within their author’s tribe.

“The ideal author is game for anything, wants to collaborate, thinks big, but realistic, and is accessible,” said Jennifer Grant.

Film & play

This category was represented by producer Abigail Disney & screenwriter and playwright Dorothy Fortenberry. Both women likened the current creative environment in Hollywood to building a new structure out of flawed legos.

“A common lego we use is when someone’s life is endangered,” said Disney. “We have a flawed dynamic. Only 30 percent of writers in Hollywood are women. They have to be tough.”

Fortenberry said she has to spend a lot of time unlearning.”

Dutch screenwriter and director Jaap van Heusden discussed the adaptation of Flannery O’Connor’s short story “The Lame Shall Enter First” in his film “De Verloren Zoon.”

“Writing is the means, not the end,” van Heusden said. “Film is the art of all the things that are not there. My process is finding stories.”

Going deeper

Just because your mother dies, doesn’t mean your relationship ends.

-Angela Alaimo

In “Daughters Writing about Mothers,” four writers explored the complex relationships with their mothers, further complicated by a reversal of roles, as the parent ages.

Angela Alaimo tracked the journey of a broken relationship between her young widowed mother to final reconciliation.

Why Don’t Men Read Women Writers? Closing the Gender Gap in Christian Publishing

According to panelist Al Hsu’s doctoral research, women read relatively equally between male and female authors, whereas men are much more likely to read male authors than female authors (90%/10%)

Is it a matter of supply and demand?

Keynote speaker, Edwidge Danticat

Danticat, a Haitian-American novelist and short story writer, took center stage at Van Noord Arena on Friday.

“I create dangerously for people who read dangerously.”

Writing the Wrinkles in Time

Special guests at this conversation were Madeline L’Engle’s granddaughters Lena Roy and Charlotte Jones Voiklis, co-authors of “Becoming Madeleine: A Biography of the Author.

Sarah Arthur, author of the forthcoming “A Light So Lovely: The Spiritual Legacy of Madeleine L’Engle, moderated the session.

A movie with the same title “A Wrinkle in Time” (2018) directed by Ava DuVerney is now playing in theatres.

“We were fascinated by the drama of her childhood,” said Roy. “She was dumped off at an austere boarding school in Switzerland.”

The next FFW will take place on April 16-18, 2020 in Grand Rapids, MI.

 

Featured image: Madeleine L’Engle’s granddaughters: Charlotte Jones Voiklis and Lena Roy.

 For podcasts from the festival go to Rewrite Radio at http://festival.calvin.edu/podcast

Copyright © 2018. Emma Blogs, LLC. All rights reserved.

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Watch “Interview with author Emma Palova” on YouTube

Here is a link to my author interview at LowellArts on April 7, 2018.

The reason I picked this venue is because of their recent move to Main Street. The new location on Main has been a dream come true for LowellArts much like my new book “Shifting Sands Short Stories” has been for me.

Main Street is the major source of inspiration for the lead story “Tonight on Main” in my new book “Shifting Sands Short Stories.” It is also featured in my Shifting Sands: Secrets book II. (c) 2018 Emma Palova

The interview followed a short video “From Idea to Final.” I am currently editing the video about the creative process from the initial spark through incubation to the final product, whether it is a book, a play, a screenplay, video production or a film.

I will also post a transcript to both videos. I wrote the script on celtx script app. It’s easy to use; perfect for pre-production.

For more info on pre-production tools go to http://www.celtx.com.

Join us live from Calvin College conference on writing April 12 through April 14.

Pardon me. I could not Crank out the live video.

The festival schedule was so packed, that it sometimes allowed only 15 minutes between lectures located on two campuses.

But, I will post today and tomorrow full stories from the FFW, Festival on Faith & Writing that ended on Saturday.

Copyright (c)2018. Emma Blogs, LLC. All rights reserved.

April, poetry month inspirations

I ‘ve been getting in my inbox selected poetry from the Knopf Doubleday Publishing.

I chose to do that, once I found out that April showers not only bring May flowers, but also some of the best poems. So, I get a poem-a-day.

Today, “Louie Lies” poem by Philip Levine arrived.

I was so enchanted by it, that I bought the book “The Last Shift.”

Now, poetry has always inspired me; everything from French poet Charles Baudelaire, Czech poet Jiri Wolker, American poet Stanley Kunitz to my Rumanian friend Valeriu Dg Barbu.

And now this delight by Levine came just in time to further inspire my writing video shoot tomorrow @LowellArts.

I am finalizing the script for the video today. I want to have it on hand when I talk about my writings at various events.

Whenever I explain the creative process from idea to final product; whether a book, a screenplay, video or movie, I start with the empty room analogy.

This originates in Picasso’s: “Give me a museum, and I will fill it.”

You need a Faceless room to put a face to it.

I will post a link to it once we’re done. I am really excited about the video. Screen and playwrighting are my second love.

I wrote a full-feature film screenplay “Riddleyville Clowns” @emmapalova in 2009 that I am looking to produce.

I ‘ve also been following my Indian friend and moviemaker Ashray Dravidian on his film making journey with his latest short film “Nirvana.”

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Copyright (c) 2018. Emma Blogs, LLC. All rights reserved.

Shifting Sands Short Stories giveaway on Kindle

Don’t miss out on my free kindle giveaway of Shifting Sands Short Stories starting March 8 through March 9.

You will save $7.99, and gain a great reading and writing tool. All you need is an Amazon Kindle app for iOS or for windows, and you can read and write on anything and anywhere.

The Fact remains that the kindle app is very convenient for both readers and authors for all its capabilities.

The short story format is very conducive to devices on the go. The content is linked to the dictionary, and you can take notes and share.

via Kindle giveaway of Shifting Sands Short Stories with excerpts

Copyright (c) 2018. Emma Blogs, LLC. All rights reserved.

Shifting Sands Short Stories marketing & book signing

Local author Emma Palova at the gallery on Main Street in downtown Lowell with her new book.

I am very excited about my upcoming book signing of Shifting Sands Short Stories on March 10 @LowellArts from 1 to 4 pm.

It will take place on the magnificent backdrop of the West Michigan Regional Art Competition on display at the downtown gallery.

I will be talking about the marketing of your book using a blog to grow your audience, as well as other platforms.

Below is an example of marketing on the Goodreads platform for authors. The goal is to get as many people as possible to shelve your book.

Check out this book on Goodreads: Shifting Sands Short Stories https://www.goodreads.com/book/show/35192820-shifting-sands-short-stories

You can also buy my book locally at Schuler Books in Grand Rapids and in Lansing.

I will have a few copies on hand to autograph.

The book is also available on Amazon in both formats:

Paperback

https://www.amazon.com/Shifting-Sands-Short-Stories-stories/dp/152130226X

Kindle

https;//www.amazon.com/Emma-Palova/e/B0711XJ6GY

ISBN

9781521302262

I will be working on audio version.

Copyright (c)2018. Emma Blogs, LLC. All rights reserved.