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Blogging Challenge Day #15

On the art of interviewing

By Emma Palova

Note to my regular readers to avoid confusion. I am participating in a 30 Content Challenge by Learn to Blog. The posts show my views on this world including my own, as well as my varied experience, so they do dovetail well with the overall purpose of the blog EW Emma’s Writings.

I must say that I find the 30 Day Content event challenging to come up with a post a day. I draw inspiration from everything around me including events that are happening in the world.

Day #3 post titled “Thoughts on Fear in the Wake of Paris Attacks” is so far my favorite to answer Bradley Will’s question. I have yet to go through other people’s posts. It’s a lot of posts. The event has great participation. It trains regularity, consistency and the mind.

 

This morning I pondered the questions to ask of a prospective employer at an interview tomorrow, as well as my answers to their questions. I applied for a public relations/marketing position.

I did research on the company on Glassdoor reviews. I found the website  very helpful. That’s why I am sharing this. The link to it is www.glassdoor.com/job/

Then go to reviews and interviews.

Spiral staircase at the Dali in St. Petersburg, FL
Spiral staircase at the Dali in St. Petersburg, FL

You will find out things that you would never find out from carefully written company websites. Once a candidate posts a review, the company cannot take it down. Both the reviews and the interviews were honest, written from the heart as the candidates meant it. And they came from all over the world.

They called the interviews easy and the team outgoing, more like friends than bosses. For now, I’ll bypass the reviews until I write my tomorrow Blogging Day #16. I have interviewed hundreds of people for stories from all walks of life, so I am comfortable asking strangers sometimes difficult questions.

I came up with the following questions to ask:

1-What is branding awareness through interactive marketing?

2- What kind of campaigns do you conduct?

3-How do you find clients?

4-What kind of experiential marketing techniques do you use?

5-Can you explain the collaboration technique?

6-Why do you have an orange logo? That question comes from the fact that I own an orange Dart.

Why an orange Dart? Because I like different things. Maybe they are the same way.

Now, my answers to their questions:

Which of the three do you have: work ethic, student attitude, positive attitude?

After reading the reviews it became clear to me that the correct answer is work ethic.

Why do I want to work for them, if they ask? I spent a lot time pondering this one. My son Jake suggested this question based on his own three-part interview experience.

Well, our goals match. What goals? To match the consumer to the brand and to use collaboration in marketing. I like that. I’ve always been for collaboration and innovation.

Why am I the best person for the job?

Because I am unique. We each are unique and have different skills and capabilities. I have experience and I always love what I choose to do from retail, writing to blogging.

Will I continue my blogging business Emma Blogs, LLC?

Of course I will. I love everything about it: creativity, design, writing, feedback, newsletter design, the challenges and helping others to learn to blog.

So, follow us on campaign Fallasburg Today on http://fallasburgtoday.org and EW Emma’s Writings on http://emmapalova.com

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Copyright © 2015 Emma Blogs, LLC. All rights reserved.

IW Station Salon

Inspiring Women at home and around the world

Orchids in full bloom
Enigmatic orchids

Note: This is another installment in a feature series about Inspiring Women. It is dedicated to all women who are trying to make a difference and better other people’s lives, as well as their own.  In putting together this feature series, I was inspired by several moments in life that in particular stand out.

No.1  A dedication of a Relax, mind, body & soul book by Barbara Heller from my son Jake: “I dedicate this to my inspiring and motivational mother.” Kuba

No. 2  While on a story prior to Mother’s Day, I dropped in at Ace Bernard Hardware to talk about the prizes with owner Charlie Bernard. We talked also about the Lowell Area Chamber and its director Liz Baker.

“You know what I like about Liz, she keeps re-inventing herself,” Bernard said.

No. 3 Again on a story prior to the International Women’s Day I talked to Sow Hope president Mary Dailey Brown.

“If you want to make a difference in this world, seriously consider helping impoverished women. Helping women is the key to unlocking poverty.”

No. 4  At a parents teacher conference at Cherry Creek Elementary in Lowell in mid 1990s: “Mrs. Pala, we do not give up,” teacher Karen Latva said.

Station Salon owner makes her dream come true

By Emma Palova

Lowell, MI- For Nancy DeBoer it has been a lifelong dream of having her own business.

After completing education at the Jordan College hair school, DeBoer started learning the ropes of the beauty business at the Artisan salon in Rockford in 1989. While still in school, DeBoer worked at the Artisan as a receptionist getting her feet wet.

Nancy DeBoer at Station Salon in Lowell.
Nancy DeBoer at Station Salon in Lowell.

“I learned from the older stylists techniques that I still use today,” she said. “It was a good first job experience.”

DeBoer worked there for seven years and then took a break to raise her children. She still did hair for friends and family and in late 1990s moved to Lowell.

DeBoer was hired at Salon 206 where she stayed for 13.5 years getting ready to open her own beauty shop.

“I’ve always wanted to own my business,” she said. “I had a large clientele build up that followed me. I was ready, it was the right time in my life.”

Children were grown up and husband Andrew, who owns Inside Movement indoor rock climbing gym in Byron Center, was encouraging all along. Andrew, a farrier or horse shoer, has been self-employed his entire life.

Nancy DeBoer at work styling.
Nancy DeBoer at work styling.

DeBoer realized her dream on Nov. 3 of 2012. The chic Station Salon opened in the prime downtown area in a historical building located at 214 E. Main.

“I’ve always liked this building,” said DeBoer. “I saw a potential of a salon. I wanted something unique.”

She wasn’t sure about the name for a unique salon inside a unique building.

“It came to me in a dream,” she said.

Moreover there used to be a train station nearby, so the name fit like a glove. So, Station Salon was born out of hard work, persistence and determination.

“I work hard,” DeBoer said. “I am here a lot to make sure things stay positive.”

Being a client of both, first Salon 206 and then Station Salon, I’ve observed both salons over the years. In 2014, our bridal party had hair done at the Station Salon. It was perfect. Hairstylist Lynn Mitchell has always accommodated my unpredictable needs for beauty.

The atmosphere at Station Salon is genuine and without pretense. The bubbly stylists engage in conversations with clients.

“Have you been to the BBQ restaurant next door?” asked Mitchell. “It’s the talk of the town.”

We chat about our families or travel, and Station Salon feels like a big extended family.

The biggest challenge for DeBoer was bringing the historic building up to code.

“There were quite a bit of renovations needed,” said DeBoer. “I did all the design and painting myself.”

Fogged up Bridal & Princess Boutique words.
Fogged up Bridal & Princess Boutique words.

DeBoer enjoyed the advantage of having an established clientele from Salon 206.

“The girls came from the previous salon with their clientele,” said DeBoer.

The crew went into the Grand Opening in 2012 strong with the economic downturn behind them, and a whole new future in front of them.

“We were ready to open,” she said.

The salon employs eight stylists including DeBoer and she plans to hire a new stylist. Massage therapist Myrtis Thut is available on Tuesdays and Thursdays.

The biggest challenge for the salon crew are the holidays, although the salon stays steady busy year round.

“We get appointments pre-booked,” she said. “The first three years were good with continued growth.”

DeBoer learned how to run the business from seminars and from husband Andy.

As in any workplace, one of the major challenges remains stress.

“I focus on working hard to make it the best salon I can,” she said. “I am positive, easy going, and I am present as an owner.”

But, most of all DeBoer still loves her job.

“I love being able to connect with people every day,” she said.

Station Salon supports the performing arts at the Lowell Area Schools.

“We do the hair for musicals,” DeBoer said. “It is a fun creative outlet. We get to do crazy hair.”

Strange things happen at beauty salons, including this one. One Saturday, a bridal party was in the salon to get their hair done.

Suddenly, in the fogged up windows appeared the words Bridal & Princess Boutique in a neat font. The windows had fogged up before, but nothing was there, according to DeBoer.

“It’s a lot of work,” she said. “I feel very fortunate and blessed that I’ve been able to do what I’ve always wanted to do. I love being in the center of town and I love the character of the building.”

DeBoer plans continued growth and involvement in the community.

“We want to be a part of the community of Lowell,” she said.

Station Salon will be on Girls Night Out this fall on Oct. 15.

For more info on Girls Night Out go to: http://www.low

Facts:

Name: Nancy DeBoer

Position: owner of Station Salon

Residence: Lowell

Education: Jordan College hair school

Family: husband Andrew and three sons: Dalton, Garrett & Luke

Interest & hobbies: outdoors, rock climbing, hiking, kayaking and spending time with family

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Copyright (c) 2015 Emma Blogs, LLC. All rights reserved.

Full spring calendar link

Spring editorial/marketing calendar ready through June

By Emma Palova

EW Emma’s Writings

The full editorial/marketing calendar is on the company site Emma Blogs, LLC on http://emmablogsllc.wordpress.com

The last event in March is the local Lowell Expo on March 28th at the Lowell High School from 9 a.m. to 3 p.m.

Lowell Community Expo
Lowell Community Expo

The calendar gives you a preview of stories and themes coming from the end of March through June. It is not set in stone, I always make it as flexible and versatile as possible.

It also gives an idea for marketing around the themes relevant to each month. It doesn’t exclude anything.

That’s the beauty of the Internet compared to print media; the speed and the versatility, as well as the turnover of stories. You can make it weekly, monthly, quarterly or annually depending on your blog and business.

I prefer quarterly because it gives enough leeway yet it helps stay on track and up with tasks. The calendar also depends on the frequency of your postings and the format of them.

Overall, it is worth spending time working on it rather than haphazardly writing about anything at hand. The calendar also organizes your overall strategy and thoughts into more manageable segments.

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Editorial calendar spring

Check out the new editorial calendar for spring from the end of March through June on Emma Blogs, LLC. The calendar has listings of events and activities in the area from Expos to festivals, and customer appreciation days.

Czech Easter traditions
Czech Easter traditions

Earth Day on April 22

Hiking trails on Earth Day.
  Hiking trails on Earth Day.

The new site with the editorial calendar and newsletter is the company Emma Blogs, LLC site on http://emmablogsllc.wordpress.com

Emma Blogs LLC
Company site Emma Blogs, LLC on WordPress.

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